This document provides an overview of the key Google Analytics (GA) events tracked within DSP, how to access them, and the insights you can derive from them.
How to View GA Events in Your Dashboard
To view these events in Google Analytics:
- Log in to Google Analytics and navigate to your account.
- Click on Reports in the left-hand menu.
- Go to Engagement > Events to see all tracked events.
- Use the search bar to filter specific event names such as video_start, ads_click, etc. You can track GA all events in here.
- Apply custom filters to view event data based on channels, user demographics, or devices.
For more detailed insights, use Exploration Reports to analyze trends and user interactions or to customize the reports as per the need
Event Categories & Types
1. Video Events
- video_start: Fired when a video starts playing.
- video_progress: Triggered at milestones (e.g., 10%, 25%, 50%, 75%).
- video_complete: Fired when the video reaches the end.
2. Ad Events
- ads_request: Fired when an ad request is made.
- ads_impression: Fired when a user sees an ad impression
- ads_click: Fired when a user clicks on an ad.
Please see the spreadsheet with event details: dotstudioPRO Analytics v3.0 - Events in detail
Basic Reports that DSP auto generates for you:
1. Video consumption report
2. Ad impressions
DSP can also add more events based on your reporting needs (paid request)
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